Will on Ray-Ban Meta ad cost
Will shared the reasoning behind spending $20,000 on a 60-second TikTok ad for Ray-Ban Meta. He said, “They paid more but we spent an absurd ratio of money. Our thesis was make this a banger and they'll come back and now we've done maybe 10 videos with them.” He added, “We went OD. We got an assistant” (link: The full thread is available at
