Rogers Jamie@rogers_jamie

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#ByAnyMeans box office analysis

The tagline for ByAnyMeans states THE FBI COULDN'T CRACK IT. SO THEY CALLED IN THE MOB., yet the film faces a tough road at US BoxOffice with just $2.7M gross on opening day and $725k from previews. Yahya Abdul-Mateen II and Mark Wahlberg star in this gritty tale about the Mob, but low numbers mean it risks being commercially unsuccessful despite a solid B+ CinemaScore for R-rated actioners. Projections estimate a three-day opening weekend between $7 million and $8 million while competing against a re-release of Cars for a top three spot. With a production budget of $29 million excluding marketing costs, financial success may depend on international markets and strong domestic performance over time. The movie is set for theatrical release starting September 4.

1w

Rogers Jamie@rogers_jamie

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#ByAnyMeans box office analysis

The tagline for ByAnyMeans states THE FBI COULDN'T CRACK IT. SO THEY CALLED IN THE MOB., yet the film faces a tough road at US BoxOffice with just $2.7M gross on opening day and $725k from previews. Yahya Abdul-Mateen II and Mark Wahlberg star in this gritty tale about the Mob, but low numbers mean it risks being commercially unsuccessful despite a solid B+ CinemaScore for R-rated actioners. Projections estimate a three-day opening weekend between $7 million and $8 million while competing against a re-release of Cars for a top three spot. With a production budget of $29 million excluding marketing costs, financial success may depend on international markets and strong domestic performance over time. The movie is set for theatrical release starting September 4.

1w