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SHISEIDO hosted a grand launch event in Thailand to announce Lisa as its Global Ambassador and to debut the “ULTIMUNE STUDIO: LISA’s Backstage” campaign. The event generated massive buzz across online media. Tan, the brand’s CEO for the Asia-Pacific region, explained that Lisa was chosen because “she is a talented woman in many fields who has created opportunities for her own success. She has become an inspiration to women around the world and also reflects the identity of the SHISEIDO brand, which has grown with strength and continuously developed beauty innovations for 154 years.” The launch of the “ULTIMUNE STUDIO: LISA's Backstage” campaign was the largest and most spectacular regional launch in Asia-Pacific for SHISEIDO’s globally recognized iconic serum. It also marked Lisa’s homecoming to Thailand as the brand’s Global Ambassador. Tan expressed confidence that the business will grow even more in the second half of the year following the launch in Thailand. Lisa was appointed Global Ambassador because she is “an inspiration to women around the world.” According to Tan, Lisa represents the modern woman,a Thai woman with exceptional talent as an artist, actress, and dancer who created her own opportunities and built a global reputation. “We both recognize each other’s value. It’s not only that the brand chose Lisa, but Lisa also chose to work with SHISEIDO, a brand that is recognized around the world. Therefore, in addition to inspiring modern women globally, she also reflects the brand’s identity and values extremely well.”
4mo
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