@bouncy.clementKehlani tells Billboard that the music industry needs to rethink its support for emerging R&B talent. She argues that current marketing strategies are outdated, often listing four things audiences no longer care about. Instead, she urges the industry to become more creative and collaborative. The goal is to develop fresher ideas that actually support what people truly value.

@bouncy.clementKehlani tells Billboard that the music industry needs to rethink its support for emerging R&B talent. She argues that current marketing strategies are outdated, often listing four things audiences no longer care about. Instead, she urges the industry to become more creative and collaborative. The goal is to develop fresher ideas that actually support what people truly value.